The pioneering HortiAgriNext Asia (HAN Asia), held on March 12–14, 2025, in Bangkok, Thailand, has established itself as a dynamic platform for the region’s horticultural and agricultural industries. As a convergence point for leading agribusinesses, growers, technology providers, and policymakers, the fair spotlights cutting-edge solutions that drive sustainable and efficient farming in Asia—making it a perfect synergy with Haifa Group’s mission of advancing plant nutrition through innovation.
For Haifa East Asia, the exhibition proved to be a resounding success. The team had the opportunity to connect with a wide array of valuable partners, growers, and industry professionals, showcasing a broad range of Haifa’s advanced plant nutrition solutions. These included water-soluble fertilizers, controlled-release fertilizers (CRF), biostimulants, and digital tools like Croptune™, Haifa’s real-time nutrition analysis app.
“The booth had great energy throughout the fair,” says Kittiphong Iamchaidee, Sales & Marketing Manager of Haifa East Asia. “We’re thankful to everyone who helped create such a welcoming and informative space that served as a stage for meaningful conversations with visitors from all across the region.”
Engaging with Growers
Growers visiting the booth showed high enthusiasm for Haifa’s crop-specific nutrition programs. Popular topics included fertigation techniques, sustainable practices, and product use for key regional crops such as durian, mango, sugarcane, and vegetables. Fertigation tips and real-world success stories shared by the team resonated well with visitors, sparking curiosity and engagement.
There was also strong interest in Haifa’s environmentally friendly approach—highlighting how its solutions support soil health, reduce salinity stress, improve nutrient efficiency, and minimize environmental impact.
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What’s Next?
Following the momentum of the fair, Haifa East Asia will follow up on the contacts and action items initiated during the event, working to deliver the most efficient plant nutrition solutions to the market.
To showcase product performance and gain deeper insights, Haifa’s professional team plans to carry out field trials and manage demonstration projects with interested growers.
As HAN Asia looks to become a cornerstone event for Asian agriculture, Haifa East Asia is proud to be part of this transformative movement—empowering growers with knowledge, innovation, and tools for a more productive and sustainable future.
Report by Kittiphong Iamchaidee