I’m thrilled to share insights from my recent visit to South Korea, where I had the privilege of meeting with Haifa Group's esteemed partners. The trip was not only inspiring but also reinforced our commitment to advancing agricultural innovation in the region.
Our journey began with a warm welcome from Mr. Ko and his team at AgChem, our long-standing partners in South Korea. AgChem's exceptional management and successful introduction of products like HaifaStim™ have laid a robust foundation for our growth in this market.
Equally promising is our collaboration with KRC/KAMC/DSA, a merged entity of distributors we’ve partnered with for over two decades. Their ambitious plans to expand into open-field agriculture with our Haifa Bonus™ line signal the growing potential for our solutions beyond greenhouses.
Another key partner, Hanbi 21, has played a pivotal role in extending our reach by making Haifa's solutions accessible to farmers nationwide through the National Agriculture Cooperative Federation.
DYGS, a leader in high-tech greenhouse construction, continues to be a valuable partner. Their expertise in hydroponic systems and dedication to distribution have significantly enhanced Haifa's market presence in South Korea.
During my visit, I also had the pleasure of meeting with influential figures in South Korea's marketing sector, including Mr. Se-hwan CHO, popularly known as "Mr. Panda," and Mr. Seung-min LEE, also known as "Super Farmer." Their work with the Korea Agriculture & Fishery TV YouTube channel is instrumental in promoting sustainable farming practices and Haifa products to a broad audience.
These partnerships are not only a testament to Haifa Group's strong presence in South Korea but also reflect our shared commitment to transforming the country's agricultural landscape. As we continue to build these relationships and introduce innovative products, I am confident that Haifa Group will remain at the forefront of agricultural innovation, driving a sustainable future.
I extend my heartfelt thanks to everyone who made this visit so memorable and productive.
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