GreenTech 2024, held at the RAI Amsterdam Convention Centre (The Netherlands), once again proved to be a successful event for international horticulture professionals. This year’s fair was a great success, drawing visitors who were eager to explore the latest innovations and trends in the industry. For Haifa North West Europe, participating in GreenTech 2024 was a valuable opportunity to showcase our products and engage with the international horticulture community.
Maarten Roelofs, VP Europe: “The trends emerging from GreenTech Amsterdam show us that the future of horticulture is deeply rooted in sustainability, innovation, and precision agriculture. Haifa Group is proud to be at the forefront of these developments with our groundbreaking biodegradable coatings for controlled-release fertilizers and our strategic expansion plans aimed at doubling production capacity. Our commitment to enhancing agricultural productivity through advanced and environmentally responsible fertilization solutions aligns perfectly with the industry's direction towards more sustainable and efficient farming practices. Together, we are not only meeting the current demands but also paving the way for a greener, more resilient agricultural future.”
Expert Consultations
Our team of agronomists met with visitors to discuss their specific challenges and learn how our solutions could be tailored to their needs. The main topics of discussion were focused on our work in:
Sustainability: we're introducing biodegradable coatings for our Multicote controlled-release fertilizers
Precision Agriculture: our advanced water-soluble and controlled-release fertilizers for optimized nutrient use
Climate-Smart Solutions: how we reduce greenhouse gas emissions and promote eco-friendly farming practices
Looking Back and Moving Forward
As we reflect on our successful participation in GreenTech 2024, we were filled with inspiration and excitement for the future of horticulture. This year’s tradeshow has showcased technologies and sustainable solutions that are shaping the future of our industry. GreenTech has reinforced our mission to support growers with innovative, high-quality plant nutrition solutions that meet the evolving needs of the industry.
Report by Nadia van Dam