The Strategic Forum of the International Fertilizer Association (IFA) took place in Madrid from November 19-21, bringing together industry leaders to address the evolving trends and challenges impacting global food supply.
Among the esteemed speakers, Haifa Group CEO Motti Levin shared insights on how innovations are reshaping the fertilizer industry, positioning it as a cornerstone of food security and sustainability.
“For decades, the fertilizer industry has not been recognized as a hub of innovation,” Levin remarked. “This perception is rapidly changing as the industry evolves. Smarter products, advanced production processes, and innovative application strategies are driving this transformation. The integration of generative AI is poised to propel us even further,” he added.
The forum explored not only the exciting opportunities that these advancements present but also the potential challenges they bring, underscoring the critical role of innovation in shaping the future of the fertilizer industry.
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